We’ve all heard the commercials or advertisements before. “Visit ________.” Or, “shop _________. We pride ourselves in the best customer service!” I’ll be the first to admit, I appreciate outstanding customer service. In fact, whenever I experience exceptional customer service, I always try to compliment the individual who provides it.
However, as I have recently learned, there is one thing that trumps customer service. It is…drum roll please…the product! After several phone calls to a highly recognizable company, in an to attempt to remedy an ongoing issue I have had with them, their product is still unsatisfactory! I mentioned to my wife (in a recent rant to her about said company), that as frustrated as I was with their product, they did still impress me with their great customer service! To which she reminded me, “Yeah, but their product stinks!” Maybe that’s not exactly what she said, but pretty close to it. Furthermore, it did make me realize that when it’s all said and done, if the product isn’t what it’s supposed to be, then it doesn’t matter how good the customer service is!
I might not be familiar with your particular product, or brand. Maybe it’s your own business. Maybe it’s your church. Maybe it’s your favorite restaurant. Maybe it’s a dream that you have. The fact remains, whatever you’re driven to produce MUST be exceptional! Yes! Even better than your customer service…and we all know how important that is!